On July 9, the 2018 Red Dot Design Award ceremony was held at the Aalto-Theater in Essen, Germany, which aroused worldwide attention. The event attracted well-known enterprises, brand owners, advertising agencies and design leaders from dozens of countries around the world, and the award-winning works will be exhibited in the Red Dot Museum. Four MINISO products won the Red Dot Award, including the Wave Book, CirXquare mini fan, U-fan and portable U-shape pillow.

the Wave Book

portable U-shape pillow

CirXquare mini fan

U-fan

MINISO focuses on consumer goods for daily use, which are remarkable in product design. The four award-winning products are: The Wave Book, CirXquare Mini Fan, U-Fan and portable U-shaped pillow. MINISO, whose products are simple and natural, with good-looking packaging and high quality, advocates the brand proposition of "returning to nature and restoring the essence of products". The four award-winning products are mainly designed for daily use, which are extremely common in daily life, while MINISO is good at creating a surprise through ordinary things. It presents each piece of quality product to consumers around the world through creative design and precision work.

Today, MINISO has brought its product concept and brand spirit to the world by opening more than 3,000 stores in over 70 countries and regions. In the future, it will continue to deliver better products to more consumers, so that they can enjoy the changes brought by design for the quality of life.

（Source: MINISO Japan）