Recently, Suofeiya Home Collection Co., Ltd. releases the 2017 annual performance report. The report shows that Suofeiya achieves the gross revenue of RMB `6,161,560,100 in 2017, with an increase of 36.02% over the same period of last year.

The total profit is 1,181,937,600 yuan, with an increase of 42.25% over the same period of last year. Net profit belonging to shareholders of quoted companies reached RMB 905513900 yuan, with an increase of 36.37% over the same period of last year.

The main reasons for the growth are as follows:

 
Suofeiya takes custom-made furniture as its core.

The sales of custom-made cabinets of SCHMIDT, custom-made wooden doors and furniture home products of MILANA and Huahe continue to make contributions.

Intensifying and expanding sales outlets.

Continuing intensify the sales outlets in the first and second-tier cities and expand the sales outlets in the fourth or fifth and sixth-tier cities.

The production base is built for full house customization products.

Since the end of 2012, Suofeiya has gradually invested in the flexible production line in production bases over the country. Five production bases have been built in full house customization products, including North China production base, East China production base, western production base, central China production base and South China production base.

Information and digital center are playing advantages of big data.

The information and digital center of the company continues to play a significant role in the aspects of improving marketing and supply chain automation, improving board utilization, improving product and service quality, and building big data platform.

(Source:jiagle.com)