100% Design, one of the UK's largest design trade shows, will returns to Olympia, London from 21st-24th September for its 22nd edition. Taking place during London Design Festival, the show will welcome hundreds of exhibitors and more than 26,000 visitors to Kensington over four days, helping to foster relationships between some of the biggest architects, designers, specifiers, retailers and developers in the world.

Each year 100% Design adopts a curated theme, which informs its visual identity, creative installations and talks programme. This year’s is Experience Design, which considers the many ways in which design guides, frames and improves the ways that we live, work and consume.

The theme will be expressed through a series of specially commissioned installations and the show’s unrivalled talks programme, Talks with 100% Design. This will explore the wide-ranging aspects of experiential design, complemented by the latest UK product launches from a selection of world-leading exhibitors. It will explore the ways in which the world’s most innovative companies are using design thinking to improve the experience of the workplace, and how leading brands use design experience to shape perceptions, as well celebrating the importance of experience at design trade shows.

Experiences at 100% Design range from physically engaging with the latest product innovations to establishing new business relationships and networking with design professionals.

Bringing together an impressive array of brands and designers all under one roof, 100% Design occupies a crucial place as the commercial heart of design in the UK. Emerging talent sits alongside established international brands in a broad, far-reaching show that spans five sections: Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands.

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