SOGAL (Shenzhen Stock Exchange code: 002572), a well-known customized bedroom closet brands headquartered in Guangdong, China, announced the first kitchen cabinet store to be opened in this July. SOGAL plans to open up to 100 kitchen cabinet stores in 2014.

SOGAL and French cabinet brand Salm signed agreement by the end of 2013 and decided to work together in the China cabinet market. The both parties are preparing for a joint-venture recently. 

SOGAL applied a new marketing strategy called “customize your home” last year, and will expand product line from closet to cabinet, then to wine cabinet, bookcase and shoes shelf. Ke Jiansheng, the general manager of SOGAL said, the company will not open any self-owned store, but choose only one dealer per city.